Blog and Articles by Shrey Kapoor

Blog

Get the latest buzz on pop-ups and brand activations at Pop Up 72

Co-Retailing is going to change retail as we know!

Oct 30, 2019 by Shrey Kapoor

In an economy that is constantly evolving and moving towards flexibility in every sense, being able to match pace with the changes is pertinent for brands and businesses to not only flourish today but sustain value in the long-term. As a consequence, more and more brands today are thinking about flexible short-term options for marketing and retail. Co-retailing is fast emerging as the next big thing in retail globally. The concept is literally what the name suggests, a phenomenon where multiple brands set up shop next to each other, wi...

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Top Considerations while planning a Pop-Up for your brand!

Oct 22, 2019 by Shrey Kapoor

No longer confined to traditional stores, opportunities for POS are spilling into a multitude of spaces - into restaurants, yoga studios, co-working spaces and many more via the rise of Pop Ups. This is essentially a temporary / short-term retail trend named so because stores "pop up" in a retail space, and then clear out in a few days, weeks, or months. The benefits of them being higher flexibility and advantages in terms of rentals, agreements, unique spaces among more. Once decided that an Offline Pop-Up is what your busin...

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Wondering where to host your offline Pop-Up?

Oct 10, 2019 by Shrey Kapoor

Want to have an Offline Presence for your growing brand but not sure where to start? With a plethora of popular and upcoming venue options for this trend of Pop Ups, it can get a little overwhelming and confusing to decide which kind of venue you should opt for your business promotions, short-term retail and marketing. PopUp72.com is here to make it easier. Here we have categorized the available options on the very essential basis of - Target Reach, Potential Audience, Budget and other factors. 1. High Footfall Retail Spaces li...

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5 Unique Pop-Ups from across the world!

Oct 07, 2019 by Shrey Kapoor

Pop Ups are not only a flexible sales channel, but also a brand experience platform, allowing customers to get up close and personal with your brand and offerings in a temporary and flexible set-up, fully controlled by you. For a lot of digital-first brands, physical Pop-Ups are the medium of choice - to provide an actual touch-feel-try experience, and differentiate themselves from the competition! Having said this, a lot goes into the making of a successful experiential Pop Up, from getting the venue right, to the ...

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How Pop Up 72 can help Venue Owners get more from their space!

Oct 03, 2019 by Shrey Kapoor

If you're a venue owner getting great footfall every day, but think your space is underutilized, Pop Up 72 is your go-to platform! From the fall of big players like Forever 21 to struggling small businesses, being locked up in long-term and rigid contracts inevitably casts a huge burden on brands, leaving major and more often than not, irretrievable dents in profits to the point of closure. That is the reason more and more brands now, want to try out “flexible” and “short-term” space options for prom...

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Simplifying & Digitizing Short-Term Retail & Promotions!

Sep 30, 2019 by Shrey Kapoor

In an epoch of technological swing which is witnessing a major shift from traditional business approaches and channels, digitization across industries has been inevitable. To give easy context for the particular category of “bookings”, in almost every vertical, bookings are now being done through online aggregators instead of conventional agents. OYO for hotels, co-working spaces and social event spaces, MakeMyTrip for flights and travel arrangements, Zomato and Swiggy for the restaurant/food industry, QDesq for office spaces, B...

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The Top 3 most-used promotional spaces!

Jun 15, 2019 by Shrey Kapoor

Pop-Ups are a great way to engage with your customers. It's one of the hottest trends in retail and activations globally, and that's because no amount of digital interaction beats an actual face to face conversation! Even eCommerce brands across the world are embracing the concept of Pop-Up Activations and Stores to provide their TG with a unique, albeit temporary physical brand experience. So, let's decode the 3 top pop-up venue categories in India: Selecting the right venue is the most crucial aspect of hosting your pop-up....

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Why Pop-Ups are great for eCommerce brands!

Feb 20, 2019 by Shrey Kapoor

eCommerce is undoubtedly the biggest revolution of the century for the retail industry. eCommerce has enabled thousands of upcoming homegrown brands who couldn't afford physical retail stores, to sell online and grow rapidly. Interestingly now, the biggest names in Internet and eCommerce are taking to the concept of Pop-Ups to deliver a physical brand experience and reach out to their customers in the real world. Facebook recently tied up with Macy's to host Facebook Small Business Pop-Ups to promote e-tailers selling on Face...

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5 Interesting Pop-Ups by Luxury Brands

Feb 20, 2019 by Shrey Kapoor

Pop-Ups give brands a flexible and cost effective option to make their presence felt at places where they do not want to have permanent stores! In the last couple of years, a lot of luxury brands globally are embracing Pop-Ups as a preferred retail format to market and sell their products. Pop-up stores create noise around product launches, new collections or limited edition items. Here are 5 amazing Pop-Up experiences by Luxury Brands: 1. Louis Vuitton - Travelling Pop Up Louis Vuitton in May 2018 launched...

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Pop-Ups! The next big thing in retail after eCommerce!

Feb 20, 2019 by Shrey Kapoor

The Rising Pop-Up Economy: Pop-Ups are retail industry's fastest emerging trend globally. In US alone, Pop-Ups are a $50 Billion industry. Pop-Ups, also known as flash retailing are basically short-term retail and brand activation avenues for upcoming as well as established brands. Globally brands like Amazon, Facebook, Louis Vuitton, Superdry, Tesla as well as thousands of upcoming and homegrown brands are embracing pop-ups as their preferred offline retail format. In India, pop-ups still remain largely an unorganized and unexplored fo...

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Blog

Get the latest buzz on pop-ups and brand activations at Pop Up 72

Co-Retailing is going to change retail as we know!

Top Considerations while planning a Pop-Up for your brand!

Wondering where to host your offline Pop-Up?

5 Unique Pop-Ups from across the world!

How Pop Up 72 can help Venue Owners get more from their space!

Simplifying & Digitizing Short-Term Retail & Promotions!

The Top 3 most-used promotional spaces!

Why Pop-Ups are great for eCommerce brands!

5 Interesting Pop-Ups by Luxury Brands

Pop-Ups! The next big thing in retail after eCommerce!

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