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The Top 3 most-used promotional spaces!

June 15, 2019   by Shrey Kapoor

Pop-Ups are a great way to engage with your customers. It's one of the hottest trends in retail and activations globally, and that's because no amount of digital interaction beats an actual face to face conversation! Even eCommerce brands across the world are embracing the concept of Pop-Up Activations and Stores to provide their TG with a unique, albeit temporary physical brand experience. So, let's decode the 3 top pop-up venue categories in India: Selecting the right venue is the most crucial aspect of hosting your pop-up. Each venue category has a defined set of core tar...

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Why Pop-Ups are great for eCommerce brands!

February 20, 2019   by Shrey Kapoor

eCommerce is undoubtedly the biggest revolution of the century for the retail industry. eCommerce has enabled thousands of upcoming homegrown brands who couldn't afford physical retail stores, to sell online and grow rapidly. Interestingly now, the biggest names in Internet and eCommerce are taking to the concept of Pop-Ups to deliver a physical brand experience and reach out to their customers in the real world. Facebook recently tied up with Macy's to host Facebook Small Business Pop-Ups to promote e-tailers selling on Facebook   Amazon has already opened hu...

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5 Interesting Pop-Ups by Luxury Brands

February 20, 2019   by Shrey Kapoor

Pop-Ups give brands a flexible and cost effective option to make their presence felt at places where they do not want to have permanent stores! In the last couple of years, a lot of luxury brands globally are embracing Pop-Ups as a preferred retail format to market and sell their products. Pop-up stores create noise around product launches, new collections or limited edition items. Here are 5 amazing Pop-Up experiences by Luxury Brands: 1.    Louis Vuitton - Travelling Pop Up Louis Vuitton in May 2018 launched a new series of traveling pop-up shops inspired b...

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Pop-Ups! The next big thing in retail after eCommerce!

February 20, 2019   by Shrey Kapoor

The Rising Pop-Up Economy: Pop-Ups are retail industry's fastest emerging trend globally. In US alone, Pop-Ups are a $50 Billion industry. Pop-Ups, also known as flash retailing are basically short-term retail and brand activation avenues for upcoming as well as established brands. Globally brands like Amazon, Facebook, Louis Vuitton, Superdry, Tesla as well as thousands of upcoming and homegrown brands are embracing pop-ups as their preferred offline retail format. In India, pop-ups still remain largely an unorganized and unexplored form of retail.  The concept has been hailed...

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